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Top 3 Instagram Tips for Business
What metrics matter the most on Instagram
What should your really be looking for to judge the effectiveness of your Instagram posts and activity? The real activity that brings a return on investment with Instagram is Discovery. Discovery. REACH, PROFILE VIEWS AND CLICKS OR OTHER ACTIONS. One of the most useful ways to utilize Instagram to grow your brand is to reach new people. Reaching the right people requires a fundamental understanding of discovery metrics, more so than just looking at likes.
Get the Pantone Colors of the Year Values and Hex Codes:
Ultimate Gray Color Values
Pantone: 17-5104 TCX (Cotton), Cool Gray 7 C (Solid Coated Ink)
RGB: 151, 153, 155
HEX/HTML: #97999B
CMYK (approximation): 44, 35, 34, 1
Illuminating Color Values
Pantone: 13-0647 TCX (Cotton), 106 C (Solid Coated Ink)
RGB: 245, 223, 77
HEX/HTML: #F5DF4D
CMYK (approximation): 6, 7, 82, 0
Why Ultimate Gray and Illuminating were selected
“What we were trying to demonstrate was how you have different elements that come together, and it’s that coming together that expresses the strength and the hopefulness,” said Eiseman from Pantone
Therapeutic Colors
“It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent,” said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.
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